To Glee or not to Glee, and that’s not a question…

Neil Stafford

Well, I had an education over the weekend in the form of a TV show….Glee.

Having never watched it before, and only hearing them murdering, I mean covering other people’s songs I wasn’t sure what to expect.

I was delivering a birthday present for my God Daughter and she had it recorded and wanted me to watch it as well, so I dutifully sat down.

After watching it for a while I realised that the show was using a format that had been used several times over the years.

For Glee think Fame meets 90210. Kids growing up, teen angst, relationship and songs. And what has this got to do with us as Marketers?

Simple, it shows that to be successful you don’t have to be original.

Glee has had number one records in the USA and the UK as well as across Europe, the programme is watched by tens of millions and the merchandising is selling worldwide.

Not bad for a programme based on another format and for records that are all cover songs…in fact they did a whole show based on Madonna songs recently… it was such a hit they are planning to repeat that format with other artists.

And the sales keep coming in.

With your own online business rather than starting from scratch or a blank piece of paper for an idea is there anything that is currently successful, or has been successful in the past that you can do:

* Differently

* Better

* From your perspective

* In a new format

Etc?

Glee isn’t the only ones to repurpose old ideas and material. George Michael released a CD called songs from the last century, even Robbie Williams released a CD of Swing classics.

Emma Thompson reworked a classic from the Public Domain into a best selling movie, Sense and Sensibility.

The saying, “there’s nothing new under the sun” has never been truer.

Get your thinking cap on and see what you can repurpose in your business to bring in those big profits.

Have fun.

Best wishes

Neil

PS I want to send you £1158.94 worth of our marketing programs to help you grow your own business.

Read more here: www.IMRspecial.com

 

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