The Ice Cream Upsell
Last week I went on an Aston Martin driving day which was fantastic fun, adrenaline pumping and cemented the fact in my mind that the DB9 is my favourite car.
Time to go shopping soon me thinks!
We spent the day driving the Vantage DBS, (DB9) DBS, the DB9 and DB9 Volante…I’ll put pictures up soon.
Anyway, on the way back Karen and I decided to ignore the motorways and head home using the A and B roads stopping off whenever we wanted.
About half way home we came across a roundabout that was a hive of activity with a pub by a canal side, a big garden centre and set back to one side, a sort of craft village that had been set up in old barns and out buildings.
A quick whiz around the roundabout and we parked up to explore.
I spotted a simple (very small!) wooden structure that was selling some food and ice creams. The main headline on his board was:
“Ice Cream £1″
That’ll do for me and off I went to get two.
As I ordered he asked a simple question.
“Hi, it’s £1 for one scoop or £2 for three scoops, which one do you want”
Brilliant.
Of course I had three scoops… I had chocolate chip cookie and Karen, rum and raisin.
He had just doubled his takings from that one simple question.
Because I’m a serious marketer 
…
… or just a geek as Karen called me
…. or simply because I wanted to sit down
I decide to watch his stall for a while and during the 20 or 30 minutes I was there EVERY SINGLE PERSON who ordered an ice cream took the three scoop option for £2.
That simple up sell statement is making him a small fortune as long as he remembers to ask it. He could have simply put a sign up that would have brought some sales in, but it is the introduction of that simple question that is making his very small stand a very handsome profit.
So, the lesson here?
Easy.
If you don’t have an upsell option in your business you are leaving profits behind.
It doesn’t have to be complicated, it doesn’t have to be technological advanced… BUT it does need to be asked.
Your aim for this week, put in an upsell into your business asap.
At this years UK Gold Event http://www.UKGoldEvent.com/invite I’m running a very special session on profit and conversion techniques where you’ll see many different ways to bring in even more profits into your business.
Plus a whole lot more.
Read about it today: http://www.ukgoldevent.com/invite
Best wishes
Neil
PS If you’ve been to any Internet Marketing Event this year I bet you’ve spent the whole event being sold to. Not so the UK Gold Event.
- No selling from the stage
- No theory, or what may work
- No out dated techniques
Discover how people JUST LIKE YOU are making a living online with some making a few hundred pounds a month profit and others making tens of thousands a month selling info products into niche markets.
Why waste your time anywhere else?
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