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Entering the conversation already going on in your customers minds

I recently sent out an email update about how you can use what’s going on in the world to make connections with your customers and prospects You read about it here:

Internet Marketing Review – Power Marketing Tips

Here’s an example of an IMR Gold Member using this technique brilliantly.

Mike Winstanley is one half of K and M Acoustics who are recognised as one of the best Car HiFi and security specialists in the UK. Mike also runs their second business, Pier Head Marketing which specialises in providing online marketing to other Car HiFi dealers and local businesses.

Mike recently sent out an email broadcasts to his customers that really tapped into what was happening all across the UK…the bad weather.

I’ll try and get hold of the full email for you, however, in a nut shell Mike spoke about how the snow was causing car journeys to take a lot longer than normal with people spending hours in their cars.

His email basically said he was enjoying the longer journey as it allowed him to listen to his car entertainment system for longer!

And because he had a good system in his car he was really enjoying the music and when stopped the in car video.

He then went on to describe and explain what people could have in their cars.

Now, with this email Mike was certainly tapping into the conversation that was going on in EVERY car drivers mind over this period at exactly the right time.

What are you using to tap into the consciousness of your potential market?

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