Is Twitter a bunch of chatter?
Back in January I wrote about Twitter on the Internet Marketing Review Discussion Forum and what you should be looking at BEFORE you dive into any new media…
Read about it here:
Internet Marketing Review Discussion About Twitter
The reason bring it up again is that over the last couple of weeks I’ve read more and more people proclaiming that Twitter is the next big thing in marketing.
Is that the same big thing as MySpace and then Facebook or Squidoo or….well you get the idea.
Before you rush off and spend valuable hours working out any new media take a step back and have a look exactly where it fits into your business or are there other areas where you can spend your time for a better return?
Back to Twitter.
This is a great platform for people who want to keep in touch while on the move and especially when travelling as you can text from your mobile the updates you want going on your page.
Think of Twitter as a micro blog and to that end, if you’re not travelling then why not just update your blog?
When you read the next so called Guru’s email update demanding that you MUST get onto Twitter or your business will fade away…THINK!
Let me give you an example where it doesn’t make sense (at this time) to run a Twitter account.
We’ve recently run a survey in our soccer coaching market two of the questions asked…
- Have you heard of the online service called Twitter?
- If Yes, have you used it?
Without giving too much away about our market I will tell you that we have over a thousand responses to our survey and to those two questions less than 1% had heard of Twitter and of that sample not one was using it.
So, it does not make sense to use Twitter in that market.
Mixing It Up
With marketing your business I urge you to use different media (including offline) and multiple touch points with your customers and prospects with the Caveat…..Make sure you are actually reaching those people with media they are using themselves.
I’ve opened a Twitter account (it’s free to do so) and if you REALLY want to ‘follow me’ on Twitter you can do so here:
Follow Neil Stafford on Twitter
WARNING
Updates will be sporadic and may even be sarcastic from time to time… 
In fact I’ll go as far to say that like all the other ‘Big Things & Must haves’ Twitter will drop from the headlines and quietly carry on as it was intended while the hype pushers focus on the next shiny new object to promote.
Finally…
Here’s a very funny video that I think sums up Twitter…..enjoy!
http://www.youtube.com/watch?v=ALbH63Ali9U
"In Life…Aim High Inspire and Smile"
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