A Tale of Two Emails And A Video
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New Video Online Here - The office Tour (at last!)
The KTS Publishing Direct New Offices
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Neil and I are off to Boston USA in the morning for a meeting with the Membergate team.
You may know that we run 3 membership sites and all 3 use Membergate as the software platform. This meeting is an ideal opportunity to catch up with Tim Kerber the CEO of Membergate and meet up with other MG users to swap ideas, tips and strategies.
Plus it doesn’t take much for Neil and I to agree to a trip to the States! I keep telling Karen it’s all work and no play! 
** A Tale Of Two Emails **
The last time we were in the USA (mid September) we ran a marketing promotion and sold some of our products at a discount (The first time ever!)
Now, this sale was run by Karen, set up by her and the emails came from her as well.
99.99% of the reaction to the emails and the sale was very positive, however we did receive two emails in that actually upset Karen a little bit.
The first was from a gentleman….if I can call him that…who simply emailed Karen and said F*** Off!
Now, if it had been me I would have shrugged it off and deleted him from our database because over the years I have received a few a these types of emails from people who have nothing better to do with their lives than try and upset others.
With Karen it ‘got’ to her a bit at the time.
My own thoughts were that he could email a lady and type that, then I guarantee that he has absolutely no chance of ever having a successful business….his outlook on life will always hold him back.
The learning point here is that you will NEVER please everybody and shouldn’t try to.
The second email came from someone didn’t agree with the promotion itself.
He said (along the lines of)…."how dare we run this type of promotion, it’s a sham, Karen wouldn’t do anything without Neil and I knowing about it…."
he then went onto say that he knows our products are excellent (which they are of course) but how could we stoop so low with this promotion?
Hmmm?
If you don’t remember the promotion it was the one where Karen ran the sale to sell some of our overstock products to make room in the new office while Neil and I were away in the USA.
You can see the website here (but you can’t buy any of the products now I’m afraid).
http://www.ktssecuresite.com/karen
Ok, let’s address his points.
1) It’s a sham - well no it wasn’t. Neil and I were in the US. We did have overstock and no we didn’t write the emails or set up the site.
Karen got a friend to take the photographs and to help her with the site.
Yes, I did know she was going to do something. Over the last few weeks she had been saying the boxes were in the way so I challenged her to see if she could sell them…thinking she would use eBay.
She got the idea of the sale from Yanik when he did his ’save his marriage sale’ a few years back and used a version of the copy for her sales page.
2) How could we stoop so low with this promotion - Ok, with this comment I think he misses the point…ALL great marketing uses a story.
Do you think any of these marketing promotions are true:
1) Ronald MacDonald - do you think he’s a real person?
2) The glade air freshener animals - are they real? 
3) The Persil washing powder advert using spook criminals for whiter whites…do you think that actually happens?
4) Do you remember the Gold Blend Coffee adverts? If so, do you think the couple were a real couple? (Anthony head went on to appear in Buffy the Vampire Slayer!)
My point here is that ALL, and I mean ALL of the best marketing campaigns involve a story….a story that will engage the reader, listener or viewer.
Now, there is a difference between poetic license and lies. None of Karen’s campaign was untrue and the sale ended when we came back from the US…as she said it would.
Whenever you see a marketing campaign, look at from the view point of "how can I use that in my business, what would I have to adapt".
We’ll be using the sale angle in one of our other markets while away in the US this time.
How can you use it?
I’ll send you updates from the US while we’re away as I have another couple of good examples of marketing you can swipe and use in your own business.
Best wishes
Neil
PS Don’t forget to watch the video tour of the office here:
http://www.internetmarketingreview.com/public/416.cfm
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