A tale of two businesses
The end of another week and it looks as though the media hype of the so called credit crunch is starting to ease a little with more moderate (read non apocalyptic!) reporting.
We’ve even seen fuel prices come down at the local petrol stations (where was that reported?) and interest rates kept on hold.
Now is an ideal time to be marketing your business, products and services as those firms who belive the media withdraw into themselves and worry about the current economic climate.
The Tale of Two Businesses.
We use a couple of printers, and one more than the other. Our main printer has a great attitude and has the same outlook as us at this time.
Like us, he knows that the money in the economy at the beginning of this year hasn’t disappeared down a black hole…it’s still out there and people are still spending. However, they are spending it on what they want and with firms who are visible via the marketing they do.
Whenever I visit these printers I get a ‘positive’ vibe and enjoy speaking with the people there.
Compare that with the second printers we use on occasion.
I went there at the beginning of this week to discuss a job and I couldn’t belive the conversation I had.
The owner virtually talked me out getting the job done because the economy was slowing, people weren’t buying and I had to be careful with my marketing!
I felt like slapping the guy to get him out of this downward spiral! 
Unfortunately no matter what I said he didn’t change his view. Here I was wanting to spend a significant sum with him and he was doing his best (or worst) to talk me out of it.
He’s sealed his own fate and I’ll be surprised if he’s in business at the end of the year if he continues this way.
Guess who got the business?
Yep…the first printers who I normally use anyway!
Your outlook, no matter what business you run, will determine your success.
I’m in London later today and tomorrow speaking at a B2B (business to business) emarketing convention and fully expect to field a number of questions about the economy.
No doubt I’ll have a couple of interesting conversations when people try and tell me it’s a hard time in business at the moment!
In today’s climate your offer and positioning to your customers and prospects is what will make you stand out either on or offline.
How do you stack up against your competitors whether your selling a $30 ebook, a £500 course, or a £1000 pound product to traditional businesses?
If you’re in a service business what makes you different?
Answer the questions above and your business will continue to grow, no matter what the economic climate.
Have a great weekend.
Best wishes
Neil
PS I’m out in London tomorrow evening with friends and apparently I’m being taken to a ‘beach’ party…in LONDON! ????
In Life…Aim High, Inspire and Smile.
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