What kind of experience do you give?
Just recently I’ve been ordering a lot of books for various projects including a number of Public Domain books from the US.
When placing the order the responses from the various online sellers has been very different. Their replies (all automated of course) have ranged from the:
“We have received your order and it will ship soon”
To…
A personal reply thanking for my business and making reference to a current news item.
Now, by far the best reply I received came from a company who understand that customers want to have an experience when buying (and that’s not just online), they want to see something out of the ordinary and something they can tell their friends about.
Here’s the reply I got from one book shop after placing my order:
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From: FROM THE MAIN HEADQUARTERS OF THE CEREBRAL DELI
To: Neil Stafford
Subject: YOUR BOOK ORDER
Just a short note to inform you that the book you ordered from The Cerebral Deli has been gently taken from the book shelf in the secret vault with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your book to make sure they were in the best possible condition (for a used book) before mailing.
Our packing specialist from The Turtle Mountains lit a candle and a hush fell over the crowd as he put your book into the finest water proof envelope that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Dunseith ND waved ‘Bon Voyage!’ to your package, on its way to you, in our private jet on this day.
I hope you had a wonderful time shopping at The Cerebral Deli. We sure did. Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to the cerebraldeli.com for all your reading needs!!
Oh and did I forget to tell you that from time to time, our jet is stuck on the run-way? Well because it is a book, which is media mail, it can travel “extremely” slowly. And even though I am royalty. I can’t control everything. So please take that into consideration.
Thank you once again, Patrice Gunville, Empress of the Cerebral Deli
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Did it work?
Well, this is the only reply I kept and I told Karen about it, my friends who have a mail order side to their business and now you!
You maybe reading this thinking I could never do that in my business, or my customers wouldn’t like that…
Wrong!
People, are people, are people no matter what market you are in and two things ALWAYS stand true:
- People are silent waiting to be led and told what to do
- People want to be informed and entertained
Vanilla might be a good flavour for ice cream but in your marketing vanilla is bland…do something that makes you stand out and elevate your marketing from me too boring to being talked about and an experience for you customers and clients.
Have a great weekend.
Best wishes
Neil
PS The UK Gold Event is filling up…
…and you can register your seat on the website today.
Why attend?
Simple even in this so called bad economy all of our speakers are growing their businesses in various niche markets from sports to asset building and crafts to the unusual!
Why not discover how to ‘Recession Proof Your Life’ today…visit:
In Life, Aim High, Inspire and Smile
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