The USA trip and more…
It’s been a while since my last email update as we’ve been on what can be called a tour of the USA…starting out near Phoenix Arizona and ending in Baltimore on the East coast.
Karen and I spent 4 days in Arizona at the offices of our database software providers Infusion for intensive training and updates on the custom programming they have done for us. Plus we had insights into a number of business and BRAND NEW technology.
From here we flew over to Baltimore to meet up with Neil T. All three of us spent a day in downtown Baltimore around the harbour area before Karen flew back leaving Neil and I to attend a three day session with our Mastermind Group.
You can read more about it in the up coming issue of the Internet Marketing Review along with what we learned and are implementing as a direct result of that trip.
We’re back now refreshed and charged ready for the second half of 2008.
Are you?
Half the year over with and have you reviewed where you are to date against your year plan, quarterly plan and month plan?
Still don’t have a plan?…Then get one now and don’t let the second half of this fantastic year pass you buy.
I received an email while in the US asking why I don’t talk about the economy and its current state.
If you’ve read my updates for a while now you’ll know that I believe this economy is a direct result of the media talking us into it and a small number of powerful ‘players’ in the worlds financial markets betting against oil prices.
Oil is not in short supply, so why the prices increase…..look beyond the media hype and examine the financial markets and the current US$ rate (it was great for us while over there and our Mastermind Group has enabled us to invest in companies and property in the US at highly discounted rates).
There is no such thing as a bad economy for everyone, nor a good economy for everyone…just the current economy.
YOU decide how you want to ride the current economic wave.
April, May and June (to date) have been the best three months in our business to date; we operate on a world stage and sell products that people want, in a way that is attractive to them and at prices WE dictate.
How do you approach your market?
We REFUSE to play in the price comparison market, we do not sell as a commodity and neither should you.
If you’re moaning about your market then take a look inward as you have attracted those people.
The solution…change the ‘bait’ you’re fishing with and attract the clients and customers YOU want to deal with at the prices you set.
One thing the media reporting of this economy will do is separate the poor and average business from the truly exception ones.
You’ll find the top tier in business charging more, providing better services at higher prices while the average businesses will either go out of business or become part of the economy that fights it out at the bottom on price alone with the rest of the bottom feeders.
Take a look at your business and see where you can add value, increase the perceived service and offers you make and therefore increase your profit potential.
In the next edition of the Newsletter I discuss how our recent mastermind group helped us reshape a business where the current average transaction equates to £99 up to an average of £750 while reducing the number of clients we’ll deal with.
There’s another 6 months left of 2008 and we’ll soon be entering what is traditionally considered the best direct selling months of the year…..get your plans in place to ride the wave until the end of the year.
We have…will you?
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