Don’t laugh at my team and how to help us create a new product
(See below for information on how you can spend a day with us and help create a new product.)
Well the weekend saw the start of the new premiership soccer season here in the UK and I decided to invest in another season ticket with Everton FC.
Now before you send me any remarks yes we had a dire start to the season but as with all Evertonians we are full of optimism although after the weekends performance I think 5th place looks a long way off!
We shall see as the season progresses.
One thing that does annoy me with Everton is their complete lack of sales management especially within the souvenir shop.
Every time I go in I come out shaking my head at the lack of sales management in the set up of the shop, the presentation of the products and the staff (Who seem more interested in talking to each other and avoiding helping customers!)
I compare that with the likes of Manchester Utd where the shop is a well oiled machine designed to ‘help’ you spend money on your team and feel good about it. (When I worked for the Bank we had a corporate box at UTD so I went quite a bit).
No matter what business you are in (on or offline) you must get your sales process right.
When was the last time you went through your sales process and even bought your product to see if everything flowed ok?
You’ll be surprised at what you may find…plus by walking though your sales process again you’ll come up with ideas to make it smoother AND opportunities for up sells & cross sells that you missed before.
Help Create A New Product
On September 6th 2008 (At the Haydock Thistle Hotel) we will be holding a one day workshop WITH A DIFFERENCE.
We are creating a brand new product on the creation and selling of ebooks and need YOUR HELP. And so we invite you to join us for a ONE OFF event at the fraction of the cost of our normal events where we will be revealing how we create and sell our ebooks and reports in various markets.
We’re looking for about a dozen people who will participate in the day as we show you how we have created and sold ebooks and reports that have been downloaded over 28,567 times over the last few years…
Everything will be covered from coming up with ideas, researching those ideas, getting your book created in 7 days or less, designing covers, creating a sales letter, right through to the most important aspect…the marketing and selling of your ebook.
Plus a special section on what can go wrong and how to fix it!
Normally we charge anywhere from £997 to £5000+ for our workshops however for this special day it will only be £247. The reason for this is that we will have the day filmed and will use part of the footage for the new product we will be creating.
Included in your £247 is the FULL workshop on the ebook publishing business, lunch & refreshments on the day AND your own personal copy of the DVDs so you can review the ebook workshop whenever you want. PLUS, we will also send you a copy of the full product once it is ready.
From you we’ll need your participation on the day to ask us questions and give us feedback on each section.
This is an exciting opportunity to join us for one day as we reveal the inner workings of part of our business and how we continue to bring in profits from simple ebooks that range in price from $19.97 up to £97 (yes pounds!).
To reserve your place on this very unique course and opportunity please call Karen on 01257 472120 to see if there are any places available….Remember we are only looking for about a dozen people to join us.
UPDATE: There are just 2 places left.
Give Karen a call to see if there’s a place available for you and I look forward to seeing you on the day. (Tel. 01257 472120)
In Life, Aim High, Inspire and Smile
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