Archive for Marketing

Office move and an update

Wednesday, August 6th, 2008 Neil Stafford No Comments »

The last few weeks have been hectic what with the office move and through great planning (Not!) we launched two promotions into two of our markets at the same time.
In defence to us if BT hadn’t messed up (several) times we would have been in the new offices earlier.
Anyway, we’re and I don’t find myself [...]

Is Twitter a bunch of chatter?

Monday, June 30th, 2008 Neil Stafford No Comments »

Back in January I wrote about Twitter on the Internet Marketing Review Discussion Forum and what you should be looking at BEFORE you dive into any new media…
Read about it here:
Internet Marketing Review Discussion About Twitter
The reason bring it up again is that over the last couple of weeks I’ve read more and more people proclaiming [...]

Viral marketing AND customer engagement

Tuesday, June 3rd, 2008 Neil Stafford No Comments »

Take a look at this page from one of the suppliers we use…these guys have got it BIG TIME…not only have they created an interactive promotion with their customers, they are soliciting ACTIVE Feedback AND it is a very engaging style.
http://www.bigpockets.co.uk/product.php?lang=&product=BOXSPEC001
This what we teach you to be innovative in your promotions to stand out from [...]

Where can you use Viral Video in your business?

Thursday, May 29th, 2008 Neil Stafford No Comments »

A few months ago I was asked on the Internet Marketing Review forum how to create a viral video in the same vein as the now famous ‘Interview with God’ (even if you’re not religious go and have a look at it for ideas).
Well…time passed me by and I had started on the project however [...]

UK Membergate Owners Meeting and Information Marketing

Monday, May 12th, 2008 Neil Stafford No Comments »

Over the weekend Neil and I were speaking at the first ever UK Membergate owners meeting and had a great time. (There’s photo on the Internet Marketing Review Forum…more to follow later:-)
Well done to IMR Gold Member Tom Cone and his team for an excellent event. Big thanks to Steve and Amy as well.
Membergate is the [...]

Do you ever what a web designer or programmer who’ll do what YOU want?

Sunday, May 4th, 2008 Neil Stafford No Comments »

"I have to get this off my chest before I explode!"

If you study direct marketing you will recognise the sentence above as an old, and successful, direct response headline. However I find it very apt for today’s update.
You see, I’ve been wanting to tell you this for a few weeks now but Neil T made [...]

Do you miss using this in your marketing?

Tuesday, April 29th, 2008 Neil Stafford No Comments »

On the few occasions I work direct with clients whether an Information Marketer, or a traditional business owner, looking at their marketing and promotions one missing component always stands out.
** A deadline **
If you’re making an offer without a deadline you are seriously reducing the response you will receive from your marketing efforts.
A deadline doesn’t [...]

What traffic sources do you use?

Monday, April 28th, 2008 Neil Stafford No Comments »

A bit of a longer blog post today and we’ll be looking at…

Traffic Sources
Facebook experiment
Your Training

** Training **
If you’re looking for a step by step training then join us on June 7th and 8th at the New Rules of Information Marketing Workshop.
This is our BRAND NEW annual workshop where we spend the weekend with you [...]

Why your visitors don’t buy from you…thoughts from San Diego

Thursday, April 24th, 2008 Neil Stafford No Comments »

From last Thursday I was over in San Diego attending a conference and I am pleased to say I was impressed…it was worth the trip over.
During the time over there I met new people and had lunch & dinner with old friends.
It was over lunch on the Sunday that Charlie LaFave and I discussed why [...]

The Global Credit Crunch and how you react to reality and perception

Tuesday, April 15th, 2008 Neil Stafford No Comments »

We had a great question on the Internet Marketing Review Discussion Forum today asking how the so called Global Credit Crunch was effecting people’s business.
I recently commented about this topic on the last Gold Update Sheet and have included an excerpt below.
Here’s the excerpt from the Gold Update Sheet…….
"With the world markets in so called turmoil and [...]